The right domain name defines your business and entire online presence. From just looking at it, your target audience should be able to rightly gauge that it has something productive and relevant to offer them.
However, that is always easier said than done.
Before reading further, make sure you know what a domain name is. Put simply, a domain is your unique address on the internet. It’s how the web and everyone searching for it over the internet are able to identify your website and/or blog.
You want a catchy domain that is simple and easy to remember so you will be able to generate return traffic. Studies have shown that it’s easier to guide your traffic through the funnel and make conversions this way.
So, how do you get started on picking the perfect name for your domain?
Here are 9 easy tips you can follow to make sure you get this right with little fuss! Enjoy!
Prioritize the Getting .COM Domain Extension
One drawback here is that due to how popular it is, there’s always a high demand for it by people buying domains. So if the .com variation of a domain name hasn’t been taken already, then chances are it’ll be off the market soon.
You can check if the .com variation of your domain name is available with our domain checker here.
Of course, this isn’t to say that the other domain extensions aren’t good. You can still get some amazing results with extensions like .net, .org, and so on. But if you can, we always encourage you to go for gold.
– Jim Rohn
The Shorter, the Better
Spelling Matters
– Benjamin Franklin
– Leonardo da Vinci
Hyphens and Numbers are a Big No-No
Don’t Forget SEO Keyword Integration into Domain Name
A Local Domain Can Also be Very helpful
Check out this post to find out more about ccTLDS and local domains. In a nutshell, these are domains that are specific to a particular region and location. Adding a local name or domain to your domain name is something you can consider if your website or blog will be operating predominantly in one region. If your business will be offering services specifically to people in just that one area, adding the name of the location to your domain name can help your target audience find you that much faster.
Avoid Using Copyrighted or Trademarked Material
We cannot overstate how important it is to avoid copyright infringement and poaching trademark names and material. Once again, avoid this at all costs. On the surface, this might seem like an easy way to get quick traffic but the implications are almost always not worth it.
To start with, search engines like Google can decide to penalize you for this by ranking you very low or even not at all, and the legal repercussions can also be quite devastating. Take the time and effort to come up with a unique name for your brand and mission.
You can click here to get help with that from top-class professionals.
Leave Room for Growth
If you know that you’ll be expanding the functions and services of the website or blog eventually, try not to pick a restrictive domain name. For instance, if you’re currently only selling perfumes on your website but you have plans of selling cosmetics, later on, work on picking a domain name that’ll sufficiently cover both items.
Act Now!
If you find a domain name you like that ticks all the boxes, don’t wait! Buy it and register it under your name as fast as possible. Remember you’re not the only one on the lookout for these resources.
Try to grab as many domain extensions of the domain as you can as well. It’s a common practice for your competition to register other extensions of your domain name and use it to poach your traffic.
No doubt even more than all this goes into getting the ideal domain name. Partnering with a reliable domain registrar helps you cover your basics better.
Don’t hesitate to reach us at Red Craft Media for any domain assistance and consultation services.
– Richard Branson
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